Selected work
FMCG · Health & wellness
Biotiful Gut Health —
Gut Health Made Tasty
Managed the overall integrated campaign — TV, OOH, PR, digital, influencers and content — engineering every moving part to keep delivery on time. Coordinated agencies and internal stakeholders to keep sign-off clear and on schedule, supporting Bio-tiful’s biggest above-the-line campaign to date: a £1m+ national TV push across ITV, Channel 4 and Sky.
Hospitality · Casual dining
YO! Sushi — Digital & Content Strategy
Transformed YO!’s content output — bringing crave appeal to consumers through integrated touch points, both online and offline.
Perspective
Why do brands need fractional consultants right now?
Marketing consulting is shifting fast — toward AI-assisted decision-making, budgets tied to measurable outcomes, and channels that all have to talk to each other. Here's how that shows up in the way I work
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The 360 Campaign: Reaching Multi-Device Customers
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AI-Informed, Not AI-Replaced
Using AI in my day-to-day doesn't replace my skill
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